2111 Lincoln Street / Evanston, Illinois 60201
phone / 847.332.2675 fax / 847.332.2673
For information please email: jean@murraymarketing.com


 
 

Here are some examples of the work we do for our clients.

 
 

TRIZEC PROPERTIES, INC.
(commercial real estate company)

OVERVIEW: Develop corporate marketing plans, identity program, and sales support materials.

 
 

Responsible for all corporate marketing including national branding campaign, regional marketing support programs, advertising and pubic relations campaign to support business objectives. Create marketing communication pieces for print and electronic format. Develop and maintain company web site.

 
 

In May of 2001, Trizec became a publicly traded real estate investment trust (REIT). We conducted the overall company identity program including a new logo, stationery system, web site, and developed an advertising campaign to announce the new company name for this second largest commercial property investment in the United States.

 
 

Consulted with management staff on marketing strategy post 9/11. Developed and executed Sears Tower branding campaign and office leasing materials. Directed press conference in October 2001 for reopening of Sears Tower Skydeck. Reopening ceremony’s speaker was Former President George Bush.

 
 

Project managed, conceptualized and developed customer-based web site section called "My Building" that resided within the main corporate web site. Web pages were developed for each Trizec property (49) that provided their tenant customers with online information for "everything" in and around their building. Also included tenant handbook, online order forms and Mapquest mapping.

 

 
   
 

CLIENT: HEALING HEALTHCARE SYSTEMS
(health care company)

OVERVIEW: Online marketing including: monthly enewsletter, web site development and maintenance, online advertising campaigns

Responsible for all marketing communications and public relations for this fast-growing health care company. Healing HealthCare Systems produces The C.A.R.E. Channel–relaxation programming for hospital television.

Visit their web site:

http://www.healinghealth.com

 
   
 

CLIENT: STAYWELL CUSTOM SOLUTIONS
(custom health care publisher)

OVERVIEW: Provided strategtic direction, competitive analysis, site map, copywriting services for redesign of company web site. Maintain Google Adwords account and create monthly reports for web site analytics.

StayWell Custom Communications is a leader in custom publishing and online health information solutions in the health care field. The new site was launched in June of 2007. Visit their web site: http://www.staywellcustom.com

 
   
 

CLIENT: RAND McNALLY
(travel product company)

OVERVIEW: Product packaging consulting and project management

Created concepts and project managed in-store seasonal image campaigns for retail stores; managed the development of travel print products for an array of consumer markets.

 
   
 

CLIENT:
ULTRAMAR DIAMOND SHAMROCK
(gasoline store chain)

OVERVIEW: Credit card customer acquisition

Developed and executed direct mail campaigns to increase customer base for three distinctive gasoline credit cards.

 
   
 

CLIENT: TEKGRAF, INC.
(computer distribution company)

OVERVIEW: Channel product marketing

Created, wrote and produced new product brochure and provided integrated marketing solutions to sell products into new marketing channels

 
   
 

CLIENT: EVERYDAY LEARNING CORPORATION
(educational publisher)

OVERVIEW: Development of training manual and direct mail

Created and produced teacher training manual for math product division and wrote and produced product mailing brochures

 
   
 

CLIENT: G & R TECHNOLOGIES (regional computer distributor)

OVERVIEW: Strategic marketing consulting

Developed and implemented identity program, marketing plans, advertising campaigns, special events, trade shows. Conducted all marketing activities for this computer distributor for over 7 years.

 
   
 

CLIENT: VISION GROUP (association of computer distributors)

OVERVIEW: Identity program, strategic marketing, and communication pieces

Oversaw all marketing communications for this national association including coordination of public relations, marketing plans and special events.

 
   
 

Samples of work provided on request:
Analytic Innovations
Jones Lang LaSalle
Healing HealthCare Systems http://www.healinghealth.com
Legal Community Against Violence
StayWell Custom Communications http://www.staywellcustom.com
Interfaith Housing Center of the Northern Suburbs